Publishers

Present in sellers.json

Declared as DIRECT in our sellers.json.

Backup

Carries our line, but is not yet in our sellers.json.

Excluded

Exists, but removed our DIRECT.

Archived

No longer exists; separate archived view.

The tab comes from the publisher’s file and from our sellers.json, not from Adtimizer. Adtimizer only adds presence, entry, exit and bundles.

Backup is the reserve, not a defect. What takes a publisher out of Backup is entering our sellers.json as PUBLISHER, which Thiago does outside Orbit.