Own view

Archived publishers

Publishers a person archived, usually because their ads.txt or app-ads.txt kept returning 404 on several different days. The system does not know whether the site itself is gone. They left the Publisher UI, the prospecting desk and the crawler; all their history is kept and they can be brought back. Not the same as archived conversations in Email Intel.

Not the same as Excluded: an excluded publisher still exists and took our DIRECT line off its file.

The publisher's detail page only opens again after it is unarchived.

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Only a persistent 404 produces the archive suggestion, and a person does the archiving. Cloudflare, 403, 5xx, timeout and DNS produce "check" and never archive. The system does not check the site's home page.

Safety rule

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